Field notes on real growth
Marketing that moves revenue, not vanity metrics. No fluff. Looking for client work? That lives in Case Studies.
// FIELD NOTES Sep 17, 2026
Your Business Website Is Probably More Complicated Than It Needs to Be
Planning a business website? Learn what to ask about platforms, editing, maintenance, and ownership before paying for complexity you don't need.
Read ▸
// FIELD NOTES Aug 10, 2026
Trust Is the New Content
AI solved the supply problem, not the trust problem. Reach responds to real material in weeks, belief takes months, and most agency relationships quietly quit somewhere in between.
Read ▸
// FIELD NOTES Jul 8, 2026
Signs Your Agency Relationship is Working Against You
Most businesses don't fire their agency over one big failure. It's the slow drift nobody names. Here are six signs the relationship has stopped working.
Read ▸
// FIELD NOTES Jun 4, 2026
Agencies Are Optimizing for Approval, Not Revenue
Most agency check-ins feel good while the business barely moves. The gap between what an agency reports and what a business actually needs is the most common, least discussed problem in marketing.
Read ▸